Lean Product Launch: 3 Ways 3P Events Can Reduce Waste, Risk, and Time-to-Market

April 26, 2023

Get a diverse group of smart people in a room and present them with a challenge. Brainstorm ideas and collaborate to choose the best solution. Build a mockup and simulate the process to learn as much as you can before bringing it into the real world.

Sounds like a solid foundation for a successful a product launch, right? We think so, too. In a nutshell, that’s what happens during a Lean Production Preparation Process (3P) event. 3P is a Lean Product Launch tool that has been particularly effective for our customers. 3P events bring stakeholders together to identify and reduce waste in every step of a process, thereby increasing efficiency, de-risking the manufacturing process, and compressing the timeline. Viant has conducted dozens of 3P events for customers ranging from tiny startups to large global corporations.

When you should consider a 3P event:

This white paper will focus on 3P as a key Lean Product Launch tool. It will explain how this tool can help accelerate time to market and take a step-by-step look at each phase of a 3P event. To learn more about Viant’s Lean approach and best-in-class 3P deployment, read our Lean Product Launch white paper.